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Sue Nolff's Weblog » Blog Archive » Your Home Page Content

Sue Nolff's Weblog

website design & hosting, SEO, email marketing

Your Home Page Content

May1


So have you ever wondered just what the search engines see when they visit your site? Here’s a great way to get an idea of it. I’d like you to open another browser window so you can navigate to your website without losing my site window.

I’ll assume you’ve done that. Now view the “source” code of that page. With each browser you will have to access this a little differently, but you’ll find the option somewhere in the top navigation bar for your browser.

Now, unless you know a little bit about html, you probably won’t understand much of what you see in this window. Here’s the catch — if you don’t find the text on your home page clearly visible somewhere in this long (hopefully!) page of code, then either can the search engines! This code very closely resembles exactly what the search engines see when they visit your site.

If the text of your home page is embedded in images or in a flash presentation, then the search engines have no way to “read” your home page. Your home page is the page that is supposed to give the search engines all the information they need to know about your website; for instance, the name of your company, what your company generally does, all the links to the other pages in your website, the location of your business (for geo-location purposes), etc. If the search engine spiders don’t find that information there, they will simply move on to the next website. That will invariably leave you wondering for weeks, months, even years why your site just doesn’t show up on the first page when you search for it, even though you’re the only widget builder in town.

Can you see where this is going? I can’t tell you how many times I hear clients say something like, “My site must have the WOW factor right when people get there. I want a flash splash page!”

Okay, I’m done gagging. People, people, people! Flash is great! Yes, I’ll say that. But please, can we constrain it to pieces strategically placed on well-optimized home pages? NOT the whole darn page, please. Go out there and find a website that I’m sure really has the WOW factor (that’s ‘why oh why’ in my book) because of its flash intro. Please view the source code of that page. You will find that the source code is only about 15 or so lines long, and not one bit of it contains the all-important text about your company that the search engines need to find.

Now I’ll admit that Google has started pulling text out of flash pieces, but they are the only search engine doing this.

I’m just amazed when I visit a site that has the entire site navigation built in flash. How does that company expect the search engines to navigate to any page other than the home page? It can’t be done.

If I am able to dissuade just one person from insisting on a flash splash page, then I’ve accomplished my mission here. Please just let that be you.

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posted under Design, Home
108 Comments to

“Your Home Page Content”

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  30. On June 8th, 2011 at 9:36 am Steve Horn Says:

    Sue, thank you for this article. It’s now about 2 years old now. I wonder about a fresher perspective. Question: how important is it nowadays to have lots of content on your home page as opposed to other pages or “landing” pages? I would like to see search engines respect my desire for a clean simple home page that helps visitors get to where they want to go fast and let the search engines send them directly to the pages with that info but is there any SEO value to loading up your home page (not a splash page) with tons of robot friendly content? How about a home page that displays a simple outline of what the site has to offer and let the user choose the specific areas (products, staff, services, learning, etc)??
    Thanks, —Steve Horn

  31. On June 8th, 2011 at 11:04 am suenolff Says:

    Steve,
    You’ve asked some great questions! The simple answer is, where do you want the focus to be on your site?

    If you have multiple products that you want to focus on, then create multiple coinciding landing pages, and include the important information for the searchbots to find on those pages. Then place the link to those landing pages in many RELATED places across the web and on marketing materials to draw viewers directly to those pages. If this is the main focus of your site, then yes, you could just make the home page a clean directory-type page for your site (as long as the links to the interior pages are readable by the searchbots).

    If the focus of your site is on your company itself, such as in a service-provider company, then the home page takes preference as the landing page, as described in this article.

    To make it simple, a ‘landing page’ is where the keywords and company information focus should be on your site. Whether you are using the phrase ‘landing page’ to describe multiple product pages, or to describe your home page itself.

    It is possible to blend having “tons of robot friendly content” with having a simple outline, like you describe. You actually don’t want “tons” of any kind of content, as searchbots start at the top and only read down so far on the page before they leave it (the character count varies). I would recommend a clean, outline format, with brief, keyword-rich descriptions for each line item, wrapped in an attractive layout for your site-viewer’s pleasure. Right to the point, without being overwhelming.

    Incidentally, the fact that this article is two years old, but still draws interest, just shows that its content, unfortunately, is still relevant. Until web designers stop using Flash splash pages, or Flash navigation on websites, this article will keep its relevance.

    I suspect that as designers start to use html 5, Flash will eventually become a thing of the past, but that’s a whole different future article in the making!

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