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TC Business News: Women in Tech

The team at Byte Productions is six people strong. Half of them are women: System Administrator Mary Swarthout, Content Developer Sue Nolff and Programmer Hailey Patterson.  They each took a different path to join this Traverse City-based web design company. Swarthout worked for eight years in offshore oil where she wrote lots of code. Nolff’s background is in design and Patterson studied programming at the University of Michigan. They all love being able to bounce […]

Where Did Social Marketing Come From?

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Long ago people sat around their radio to listen to their favorite radio show. They knew when it came on, and who sponsored it. Then they bought that sponsor’s products because they appreciated the radio show that sponsor produced. Then came the television. Ads made up less than ten minutes of each one-hour show. Again, people appreciated their sponsors and bought their products. This went on for close to 50 years. As the internet grew […]