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Where Did Social Marketing Come From?

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Long ago people sat around their radio to listen to their favorite radio show. They knew when it came on, and who sponsored it. Then they bought that sponsor’s products because they appreciated the radio show that sponsor produced. Then came the television. Ads made up less than ten minutes of each one-hour show. Again, people appreciated their sponsors and bought their products. This went on for close to 50 years. As the internet grew […]